What Are Ghost Routes?
Pages that rank well in Google Search Console but have zero presence in AI-generated answers. The traffic looks healthy. The revenue is about to evaporate.
RESEARCHYour SEO Dashboard Has a Blind Spot
Your pages rank in Google. Your traffic looks healthy. But there's an entire discovery layer your dashboard can't see — and it's where your customers are going next.
What Are Ghost Routes?
Pages that rank well in Google but have zero presence in AI answers. The traffic looks healthy. The revenue is about to evaporate.
Your SEO Dashboard Has a Blind Spot
Your pages rank in Google. Your traffic looks healthy. But there's an entire discovery layer your dashboard can't see.
The Shopify-to-Agentic Pipeline: Configuring ACP for Autonomous Shoppers
AI agents don't browse like humans. They need structured product data, machine-readable policies, and API-first commerce surfaces.
The CFO's Guide to AEO: Measuring Revenue at Risk from Ghost Routes
Your SEO dashboards show healthy traffic. But AI search is already redirecting purchase intent to competitors.
The Complete Guide to AI Engine Optimization (AEO)
The definitive resource on AEO. How AI engines process content, how to audit your AI visibility, and how to measure results.
AI Visibility for Enterprise: Strategy, Operations, and Measurement
Built for VP and Director-level marketing leaders. How to build the business case and measure ROI.
The Marketer's Guide to Agentic Commerce
AI agents are starting to browse, compare, and buy on behalf of consumers. This guide shows you how to prepare.
Ghost Routes: The Pages AI Engines Can't See
Your page ranks #1 on Google, gets 50K visits/month, but ChatGPT doesn't know it exists. This is a Ghost Route.
AEO vs SEO: What Changed and What Stayed the Same
SEO optimized for 10 blue links. AEO optimizes for a single AI-generated answer. The rules changed — but not everything.
How AI Engines Decide What to Recommend
The ranking factors that matter for AI visibility aren't the ones you're used to measuring.
Your Competitor Is Getting Recommended by ChatGPT. Here's Why.
They didn't just get lucky. They optimized for AI visibility. And now they're capturing intent that used to be yours.
The AI Visibility Maturity Model
Where does your organization fall on the AI visibility spectrum? A framework for assessing and advancing your capabilities.
Why 73% of Top-Ranking Pages Are Invisible to AI Engines
New research on the disconnect between Google rankings and AI engine citations. The gap is wider than anyone expected.
Global SaaS Platform: 312% Increase in AI Engine Citations
How a global SaaS platform went from invisible to the top-cited brand in their category in 90 days.
Leading Retailer: 4.2x More AI Shopping Recommendations
After discovering 73% of their product pages were Ghost Routes, this retailer restructured and became the top AI recommendation.
Insurance Provider: 89% AI Visibility Coverage
Compliance-first monitoring that caught 14 hallucinated claims about their products in AI answers.
Consulting Firm: Top 3 AI-Cited in Practice Area
From zero AI presence to the most-recommended firm for management consulting in Perplexity and ChatGPT.
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