Same Category. Different Architecture.
Profound built AI conversation analytics — 130M conversations and Sequoia backing. But analytics without execution, without site audits, without competitive intelligence, without one-click deployment is just an expensive monitoring subscription. visibl is the full platform.
Monitoring is not a platform.
Profound built AI conversation analytics on top of 130M user conversations. That's a monitoring play. visibl is a platform play — AI visibility monitoring, Ghost Route detection, one-click deployment via Bilateral Studio, agentic commerce protocol compliance, Stripe-verified revenue attribution, plus deep site audits, competitive intelligence APIs, and full GA4/GSC integration. Profound shows you a dashboard. visibl replaces your entire visibility stack and adds execution.
Where it gets interesting
| Profound | visibl | ||
|---|---|---|---|
| WORKFLOW SCOPE | Diagnostic Only (Insight + Analytics) | End-to-End (Plan + Implement) | Profound shows you which AI engines mention your brand. Then you open your CMS, update content, file a schema ticket, and wait. visibl's Bilateral Studio generates schema, optimizes content, and updates commerce protocols — from the same screen where you found the issue. |
| IMPLEMENTATION TIME | Weeks (Manual content updates) | Minutes (One-click deployment) | Profound's insights are valuable. But implementing them requires coordinating across content, dev, and SEO teams. In visibl, the person who sees the problem deploys the fix. Minutes, not weeks. |
| ENTERPRISE SCALE | Moderate (Growing platform) | Extreme (1M+ page catalogs) | Profound is growing fast with Fortune 10 customers. visibl was built from day one for 1M+ page catalogs with enterprise-grade security, access controls, and massive catalog monitoring. visibl also includes deep site audits, competitive intelligence APIs, and full GA4/GSC integration — capabilities Profound doesn't offer at any price. |
| AGENTIC READINESS | Low (Text visibility only) | Full (Native ACP & UCP) | Profound tracks AI text mentions and brand sentiment. It doesn't monitor whether AI shopping agents can actually transact through your commerce feeds. visibl monitors both OpenAI ACP and Google UCP natively. |
| DATA INTEGRATION | Partial (Search data + GA4) | Bilateral (GA4 + GSC + Stripe + Shopify + Merchant Center) | Profound integrates with GA4 for attribution. visibl connects Stripe for verified revenue impact, plus Shopify, Merchant Center, and GSC — with bilateral sync that pushes fixes back to source. |
Who Is Profound?
Profound is a funded AI visibility startup. Backed by Sequoia Capital with $58.5M in total funding, they've built an analytics dashboard. Conversation Explorer analyzes 130M real user conversations (GDPR-compliant, double-opt-in data). Over 500 organizations and 2,000 daily active marketers use it.
Their Prompt Volumes feature reveals what people actually ask AI platforms — trending topics, sentiment, intent. The ChatGPT Shopping module provides SKU-level tracking for e-commerce. For AI conversation analytics, Profound covers the basics.
But Profound is only analytics. It has no site audit capabilities, no competitive intelligence APIs, no traditional SEO features. It's a single-purpose monitoring tool at $499+/month.
Here's the thing. Profound is a diagnostic platform. It tells you where you're visible and where you're not. What happens next? You open Confluence, write a brief, assign tickets, coordinate with engineering, and wait. 130M conversations doesn't help if the fix takes 90 days. And Profound can't find Ghost Routes — pages ranking on Google that are completely invisible to AI engines. It doesn't monitor agentic commerce protocols. And it can't calculate verified revenue-at-risk through Stripe.
They built a dashboard. We built a deployment engine.
Every other tool stops at the insight. visibl starts at the execution.
Profound shows you that 40% of queries in your category cite your top competitor instead of you. Great insight. Now what? You brief a content team. They draft new pages. Engineering adds schema. QA checks it. It deploys in weeks if you're fast, months if you're honest.
visibl's Bilateral Studio is a split-pane workspace: the left side shows what's broken (missing schema, misformatted commerce feeds, Ghost Routes). The right side is a code editor where you fix it. Generate schema, optimize content for AI citation, update commerce protocols — one click. The fix syncs back to Shopify, Merchant Center, or your CMS instantly.
Fortune 500 teams deploy optimizations in minutes without touching a single line of backend code. Speed of a startup, scale of a titan.
What Profound can't show you
Ghost Routes Detection
Profound tracks which AI engines cite you. It can't find the inverse — pages that rank #1 on Google but get zero AI citations. Those are Ghost Routes, and Profound doesn't look for them because Profound wasn't built to find them. Only visibl has proprietary Ghost Route detection, identifying the exact pages where Google success masks AI invisibility.
Agentic Commerce
We don't just track AI mentions — we ensure shopping agents can actually buy from you. visibl monitors both OpenAI's ACP and Google's Universal Commerce Protocol, ensuring your Shopify and Merchant Center feeds are formatted for autonomous purchasing via API handshakes.
Revenue-at-Risk
Profound integrates with GA4 for attribution estimates. visibl integrates with Stripe for verified transactional impact. The difference: GA4 tells you sessions and page views. Stripe tells you that a product page's AI invisibility is costing $124,500/month in actual lost revenue. CFO-level data, not marketing dashboards.
Read-only vs. read-write
This is the fundamental difference. Profound is a read-only analytics platform. visibl is a read-write execution platform.
- See AI mention data across 8+ engines
- Analyze brand sentiment and prompt volumes
- Export reports and share with teams
- Open CMS, assign tickets, coordinate fixes manually
- See AI mention data across 5+ engines
- Identify Ghost Routes and revenue-at-risk
- Open Bilateral Studio on the same screen
- Generate schema, fix citations, sync to Shopify — one click
Same starting point. Different everything else. Profound ends at the insight. visibl ends at the deployed fix — and includes site audits, competitive intelligence, and GA4/GSC integration that Profound doesn't have at all.
Which one fits?
Choose Profound if...
- You only need conversation analytics and have no execution requirements
- Your team has dedicated engineering resources to act on every insight manually
- You don't need site audits, competitive intelligence, or traditional SEO features
- You're comfortable paying $499+/month for monitoring-only tooling
Choose visibl if...
- You want one platform that monitors AI visibility AND deploys fixes
- You need site audits, competitive intelligence, GA4/GSC integration alongside AI visibility
- Ghost Route detection and agentic commerce readiness matter to your revenue
- You want Stripe-verified revenue attribution, not just analytics dashboards
Other comparisons
Same goal. Better architecture.
Profound shows you AI visibility data. visibl shows you the data AND deploys the fix. See the difference in your own data — book a demo.